Cheiron biography

Swedish label Cheiron was founded by Denniz PoP (Dag Volle), Max Martin and Tom Talomaa. Formerly known as Swemix, they did not experience any bigger success as a records company, they tried different styles like traditional pop and hard rock. They realized that publishing records and albums was not their profession since most of the records were proven unsuccessful and financing music videos were too expensive, instead they started to concentrate on what they were really good at, to write and produce songs. So Cheiron became solely a music-production company: Cheiron Productions. They produced projects and artists such as 5ive, Ace of Base, Amadin, Army Of Lovers, Backstreet Boys, Bon Jovi, Boyzone, Britney Spears, Bryan Adams, Celine Dion, DeDe, Dr. Alban, E-Type, Gary Barlow, Herbie, Jessica Folcker, Leila K, LFO, M2M, Meja, Michael Learns to Rock, *NSYNC, Rednex, Robyn, Solid HarmoniE, Sound Factory, Vacuum and Westlife.

Founded in 1992 by Denniz PoP and Tom Talomaa, Cheiron Studios were located at Kungsholmen, Stockholm.

It closed in 2000, after Denniz's death. Max Martin and Tom Talomaa started a new production company named Maratone in January 2001. Cheiron Studios were renamed to The Location.

Cheiron biography was last updated Wed, January 6th 2021

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