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Sure!
I work as manager for our artists, I promote Off Limits' brand new releases to radio and press and I also work on the publishing side.
Off Limits was the production company for Benny Benassi's tracks (it means that all the tracks were produced by Off Limits), while d:vision was the label!
There were so many factors that made us to decided to stop the CDs' production. First of all, the mp3! It was a great discovery, but it has brought the piracy. It's now really easy to get the tracks for free on the web instead of getting the official release in the stores. The born of mp3 also brought a new support: the mp3 player. As you can see, the music market has changed a lot from the 90's and we have to be in the "new" market.
I have to say that there is now a large production of tracks, there is a huge "offer" - for radio and press - of brand new releases. So, it's not so easy to emerge in the music market. But if you have good productions and a solid label behind you, it's a little bit less complicated.
To all the disco boys and disco ladies! :) We mainly produce dance music, but we also have two pop sublabels (Labelle and mito) and an indie-nu disco one (called Flat Frog).
It's quite important: an artist needs a person you can advise him/her about the projects that are good for his/her image, someone who organizes his/her show in all the details and so on. Moreover, the manager is the person who says "no" when a project is not right for the artist.
It all depends by the track(s) they submit to us. If we think that the songs are catchy and right for one of our labels, then we contact the producer(s) and we try to establish a collaboration.
So many people!! Producers, PRs, Managers, web designers, graphics, licensors, promoters! All those people are important to expose the artist's activities!!
Try to be different from all the things we see and listen!
I wake up early in the morning -_- (a shame, 'cos I love sleeping!!) and I'll try to be in the office around 8 - 8.30am... and then, I have to organize the activities for my department: manage some artists' events, promote a new release, organize the publishing paperworks and - of course - have a coffee break with Sandra from our account department :)
It happened some years ago, but not at those days.
I learn my job thanks to Larry's and Giordano's patience. I think that no school or university can teach you all the info you need to do this job. I actually studied as a computer programmer and -for a while- I worked in this field. Then Larry asked me to join him and Giordano at Off Limits... and here we are!
It depends by the points of view. Of course it helped me a lot, otherwise I won't be able to work in the music field. Even more, I have to say that Larry has a huge experience in the music field and he's still teaching me so many things, always considering my point of view (even if I haven't his experience). On the other hand, we always try to keep our family matters out of our job and... it has worked! So, it seems it has been a good help being part of the Pignagnoli's family :)
Not really! Many of you can not believe me, but the artist's life is not so simple at all!
I have to say that I love many of the tracks out on Off Limits' label. I'm addicted to the songs that have a melody and a strong black voice!
We have so many projects in the yard. If you want to keep yourself updated about our new releases and activities, you should visit our website www.offlimits-production.it - see you there!
© January 2011 Tavi Meran - All rights reserved |
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